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The businesses that employ us in this way do so for one of two reasons; either they have used us to plan their marketing, get to like us and keep us on, or they recognise an ongoing need for marketing support and prefer to outsource this expertise rather than have an in-house department. Many of Meridian Marketing’s best clients have employed us in this role, and, through working together, often for many years, we have become their corporate marketing machine – always badgering them about new ideas and new initiatives, always questioning where their next order is coming from and how to secure it! Ambitious businesses never rest on their laurels. Most of them operate in fast-moving markets. There are Jones’s to be kept up with, and the business that stands still gets left behind!
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